Posted in For Businesses

A Guide to Posting Products to your Customers

The ideal goals that most e-commerce businesses aim to achieve through their shipping can include the following strategies that need to be considered:

  • Increasing conversion rate
  • Increasing the average order value
  • Expanding your target audience
  • Decreasing shipping costs for both the seller and the customer
  • Improving operational efficiency
  • Offering the best possible consumer experience

How to Package your Item

How you package your item is important for a number of reasons.

Firstly, and most importantly, you need to make sure that the goods are wrapped and protected to ensure they reach the customer in perfect condition. This is especially important when shipping more fragile items.

Another little known fact is that 40% of customers regularly post interesting packaging or unboxing videos on social media! This can be a great way to spread awareness of your brand and win you new costomers!

Your packaging costs will vary, depending on what you use. So before you set your shipping costs, you need to consider your budget and how you want to use this as a branding opportunity. As as general rule, buying your packaging such as boxes, mailing bags, tape and bubble wrap in bulk can help you save money.

In today’s climate, people tend to appreciate sustainable options, which is why so many sellers are reducing plastic waste and using recycled packaging. This can be slightly more costly but can be a big win in the eyes of your customers.

You can also get boxes and mailing bags printed with your branding and logo. However Minimum Order Quantity can often make these prohibitively expensive, especially when just starting out.

How to Ship your Item

Many big retailers offer a handful of delivery options, sometimes as many as four or five. this may not be possible for smaller businesses just starting out. However, you should still offer some options. You can offer a relatively cheap standard delivery service that takes a few days, and then you could ofer a courier service for faster delivery … obviously a little more expensive.

You must also consider what it is that you’re selling. If your products are large, heavy or fragile a specialist courier might be a better option rather than relying on standard delivery.

You might also like to offer free delivery on orders over a certain value, as this means you will cover your costs and encourage customers to buy more.

There are some considerations to keep in mind when choosing a courer:

  • Make sure you read any reviews or recommendations so you can choose a courier with a great reputation.
  • Choose the most cost-effective courier. Be sure to take everything, including service, into consideration – don’t settle for a courier with a dismal delivery rate just because they’re cheap!
  • Consider local couriers where possible, as these can be more personal and effective.
  • Choose a courier that offers a tracking service as customers like to be able to track their parcels.

Once you understand your packaging and shipping options, you can begin to put a plan in place for your shipping strategy. Remember that the shipping, packing and returns policies of your company can make (or break!) your brand. This is your customer’s first chance to physically hold your product in their hand, so first impressions count and can be a good opportunity to build customer loyalty and attract more customers.

Now that you have put together a list of options and costs (for packaging, post or courier etc) you can perfect your shipping strategy to ensure your customers have the best experience possible!

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